70 Hemi ‘Cuda Convertible

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Several years ago I was tasked with shooting a very special car out in the Midwest.  Even during the short flight over I wasn’t completely certain what I was shooting and it wasn’t until arriving at the garage that morning that I knew the subject of shoot was this beautiful white over red 1970 Plymouth Hemi ‘Cuda Convertible.  Truth be told, I’ve never considered American classics of this era to be my favorite.  I’m by no means saying I dislike them, but names like Auburn, Cord, DeSoto, Duesenberg, Packard  and Stutz have long been more my style on this side of the Atlantic and if we’re talking about the same era, I’m much more drawn to the generally more trim offerings of Italy and France and Germany.  All that being said, the bigger, brasher American car culture certainly has its appeal and there have long been specific traits and models that have held a place in my heart.  The Mopar E-Body cars are one of these model groups.

This particular E-Body comes in the form of the very rare and extremely collectable Hemi ‘Cuda Convertible.  With production run of only 14 in 1970 and the draw of the world renown Chrysler 426 Hemi V8, it’s no big surprise that these cars routinely come with a seven-figure price tag.  At the time of shooting, this car had just 19,000 miles since new and retains all of the options it left the factory with, including: power steering, power front disc brakes, power windows, the Rallye gauge package, Hemi-specific Torque-Flite 727 3-speed automatic transmission (one of nine for 1970) and more.  I was fortunate enough to briefly get behind the wheel of this American masterpiece and it was an honor to even turn the key, hearing those 425 horses rumble four decades after leaving the Hamtramck plant in Michigan.

A number of months later, this 1970 Plymouth Hemi ‘Cuda Convertible went on to sell for $1,705,000 at Russo and Steele’s annual Sports and Muscle in Scottsdale amongst a fevered sea of bidders, spectators and media.

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